In 2014 I launched Spoonr, an on-demand food delivery app in Houston. This was before DoorDash was a household name. Spoonr let customers anywhere in the Houston region order from any restaurant at any time — solving the delivery zone gaps that left huge parts of the city with no options and expanding what people could actually get delivered. I learned more running that company than anything I'd done before it — what it takes to build operations from nothing, where things fall apart under pressure, and what the gap between a good idea and a working business really looks like.
When Spoonr wound down I stepped into operations roles at other companies. VP of Operations at a delivery startup. Director of Onboarding at a healthcare staffing platform, where we got shift completions from 1,300 to nearly 11,000 in a single year. Then managing 250+ small businesses at a creator commerce platform — my job was getting people to their first dollar fast, and keeping them there.
Same thing underneath all of it: smart people doing manual work that a well-built system could handle in seconds. Follow-ups falling through the cracks. New clients waiting days for a response that should have gone out in minutes. Data being re-entered by hand that was already sitting somewhere digital. I've spent 10 years finding those gaps and closing them.
Now I do it for Houston businesses directly. I work with contractors, trades businesses, and small service companies who are good at what they do but losing hours every week to stuff that should already be automatic. We start with a Workflow Audit — a 90-minute session where we map exactly where the time is going — and build from there. Most clients get 8–15 hours back per week within the first month.
I grew up in Sugar Land, played baseball at Rice, and have lived in Houston most of my life. Chelsea's an RN. We have three kids, two cats, and two dogs.
