I work with Houston contractors, trades businesses, and small service companies who are good at what they do but losing hours every week to stuff that should already be automatic. We start with a Workflow Audit — a 90-minute session where we map exactly where the time is going — and build from there. Most clients get 8–15 hours back per week within the first month.
The same pattern shows up almost everywhere I look: smart people doing manual work a well-built system could handle in seconds. Follow-ups falling through the cracks. New clients waiting days for a response that should have gone out in minutes. Data being re-entered by hand that was already sitting somewhere digital. I've spent 10 years finding those gaps and closing them.
That decade started in 2014 when I launched Spoonr, an on-demand food delivery app in Houston — before DoorDash was a household name. Spoonr let customers anywhere in the Houston region order from any restaurant, solving the delivery-zone gaps that left huge parts of the city with no options. I learned more running that company than anything I'd done before: what it takes to build operations from nothing, where things fall apart under pressure, and what the gap between a good idea and a working business really looks like.
When Spoonr wound down I stepped into operations roles at other companies. VP of Operations at a delivery startup. Director of Onboarding at a healthcare staffing platform, where we took monthly shift completions from 1,360 to nearly 11,000 in a single year. Then Customer Success at Subkit, a creator commerce platform, where I managed 250+ small businesses across a $2M+ ARR book through 2025 — my job was getting people to their first dollar fast, and keeping them there.
I grew up in Sugar Land, played baseball at Rice, and have lived in Houston most of my life. Chelsea's an RN. We have three kids, two cats, and two dogs.